OVERVIEW

At The Leafen, Inc. ("The Leafen", "we", "us", or "our"), protecting your privacy is very important. The personal information you provide helps us process your orders, offer wellness products and services, and improve your overall experience with our brand. We respect your privacy and preferences, and our goal is to be clear and transparent about how we collect, use, and share your information. This Privacy Policy ("Policy") applies to our online and offline data collection practices, including when you visit our website at https://www.theleafen.com, engage with us on social media, subscribe to our mailing list, contact us via email or phone, or use any of our wellness services and products.

The Leafen only sells and ships to addresses within the United States and does not knowingly collect personal information from individuals located outside the United States. This Policy therefore applies exclusively to U.S. residents and is not intended for users in the European Union or other international regions. This Policy is subject to our Terms of Use, and we may update it from time to time as described in the "Changes to This Privacy Policy" section below. Any material changes will be communicated clearly and promptly.

If you are a California resident, please review our California Consumer Privacy section to understand your specific rights under the California Consumer Privacy Act (CCPA) and its amendments.

CONSENT

By using our website and submitting any personal information, you consent to its collection, use, storage, and sharing of your information as outlined in this Privacy Policy. Please ensure that you have read and understood this entire Policy before submitting any personal information. Your continued use of our website or services indicates your acceptance of these terms.  Additionally, we may utilize anonymized, aggregated, or otherwise non-personal information under applicable privacy laws to improve our services and offerings without compromising your privacy.

COLLECTION OF YOUR PERSONAL INFORMATION

To provide you with the best possible experience and to fulfill your orders and service requests, we may collect certain personal information that you voluntarily share with us through our website or other communication channels. This may occur when you complete a wellness quiz, fill out a form, respond to a survey, or contact us.  If you provide your personal information to a third party acting on our behalf (e.g., our e-commerce platform provider Shopify Inc.), that information will first be stored and used by that third party, and then shared with us. If you have concerns about how the third party stores, uses, or discloses your information, or about the laws or principles that apply to that party, you should contact the third party directly.

The table structure below clearly organizes the different type of personal information we may collect:.  

We only collect personal information when you choose to provide it. However, to access certain features or services on our website, you may be required to share specific information. These circumstances include creating an account, participating in a giveaway or promotional campaign, subscribing to offers or updates from us or our trusted partners, contacting us via email or online form, or providing payment details during checkout. We use this information primarily to communicate with you, personalize your wellness experience, process transactions, and improve our offerings. We may also collect additional personal or non-personal information in the future to enhance your interactions with us.

Please avoid sharing sensitive personal information unless necessary for the service you are using. Choosing not to provide requested information may limit your ability to fully access our website or benefit from our offering.

AUTOMATIC COLLECTION

When you visit our website, we may automatically collect certain information through technologies like cookies. A cookie is a small file stored on your device that helps us identify your computer and enhance your experience. These cookies may collect data such as your device type, browser preferences, and browsing behavior on our site. This information is used to improve website functionality, personalize your experience, and offer targeted content or advertisements that may interest you. 

You can manage your cookie preferences through your browser settings. Most browsers allow you to control cookie usage by notifying you before a cookie is downloaded or by disabling cookies altogether. However, disabling cookies may impact the functionality of some features on our site, and we recommend keeping them enabled to enjoy a seamless browsing experience.

INDIRECT COLLECTION

While we primarily collect personal information directly from you, there are situations where we may obtain information from third parties. For example, if you make a purchase or sign up for services through a third-party platform, we may receive your data from that provider to complete your transaction or service request.

We use the personal information collected to fulfill the primary purpose for which it was gathered (e.g., processing your order or providing requested services). Additionally, we may use this data for related secondary purposes, such as improving our website functionality or sending you updates, in a manner consistent with the purpose of the original data collection.

USE OF INFORMATION YOU PROVIDED

At The Leafen, we are committed to using your personal information responsibly and transparently. All personal information collected may be used for the purposes outlined in this Privacy Policy. We may also combine data collected from third-party sources to enhance your experience. Specifically, we use the information we collect to:

• Process and fulfill your orders, including notifying you of your order status and providing updates as necessary.
• Respond to your requests (e.g., subscribing to newsletters or reminder services), and administer contests and notify winners.
• Notify you about important changes to our website, new services, or special offers.
• Provide you with a customized user experience based on your preferences and interactions with our website.
• Improve our business operations, products, services, and online presence, including our website and social media accounts.
• Send promotional communications or offers unless you have opted out.
• Conduct marketing, research, and other business activities that help improve our services and understand user needs.
• Comply with our policies, legal obligations, and requests from law enforcement or governmental authorities, including investigating fraudulent activities, resolving disputes, and enforcing our legal agreements and policies.
• Analyze and track usage patterns of our services, including our website and social media platforms, to understand user interaction and improve overall service delivery.
• Enhance, modify, or improve our website, products, and services.
• Use the information for any other purpose specified at the time of collection.

DISCLOSING YOUR PERSONAL INFORMATION IN CERTAIN CIRCUMSTANCES

At The Leafen, we understand the importance of safeguarding your personal information. We will never sell or trade your personal information to third parties for their own marketing purposes. We may share the categories of personal information described in the “Collection of Personal Information” section under the following circumstances, or as otherwise outlined in this Privacy Policy:

• We may share your information with our trusted brand partners who, in collaboration with The Leafen, manage certain aspects of data collection and usage on our website. These partners are equally committed to protecting your privacy.
• We also share your information with carefully selected consultants, service providers, processors, and contractors who support our business operations (e.g., order fulfillment, shipping, payment processing, customer support, promotional management, email distribution, data analysis, and technical support). These parties are contractually obligated to keep your information confidential and to use it solely for the specified services on our behalf.
• We may work with partners who help us collect information and communicate with you more effectively, or who assist with demographic analysis and audience insights. These partnerships help us better understand our customer base and improve our services.
• We may also disclose personal information when required to do so by law, court order, or governmental regulation, including responding to valid requests by public authorities for law enforcement purposes or to comply with applicable legal obligations. We may also share your information to enforce our terms and conditions, protect the security of our website and operations, defend our legal rights, or protect the rights, safety, and privacy of our users or others.
• In the event of a sale, merger, reorganization, acquisition, or other transfer of some or all of our business or assets, your information may be disclosed or transferred to a successor or affiliated entity as part of that transaction, including during negotiation stages.
• For research and business purposes, we may use aggregated or deidentified information that does not identify you as an individual and is not considered personal information under applicable laws. This data may be shared with third parties to analyze trends, monitor website performance, or improve our products and services.
• We may provide non-personal statistical information such as site traffic or purchasing trends to trusted third parties. These statistics do not contain any personal information and are used only for analytical or commercial purposes.

RETENTION OF YOUR PERSONAL INFORMATION

At The Leafen, we retain your personal information only for as long as it is necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy. This includes completing transactions, providing customer service, maintaining your account, and improving your experience with our website and services. We may also retain your personal data for a longer period where it is required to meet our legal and regulatory obligations, resolve disputes, enforce our terms and policies, or for legitimate business purposes such as maintaining security, preventing fraud, or conducting audits. Retention periods may vary depending on the type of information and the context in which it was collected. When your personal information is no longer needed, we will securely delete, anonymize, or deidentify it in accordance with applicable laws and best practices. We are committed to handling your information with care throughout its lifecycle, ensuring that it is protected and used responsibly.

CHILDREN’S PRIVACY

The Leafen is committed to protecting the privacy of children and complying with all applicable laws and regulations, including the Children’s Online Privacy Protection Act (COPPA). Our website, products, and services are not intended for or directed towards a minor child (i.e., children under the age of 18). We do not knowingly collect, use, or solicit personal information from anyone who is a minor child. If you are a minor child, please do not use our site or provide any personal information through any of its features, including your name, address, phone number, or email address. In the event that we inadvertently collect personal information from a minor child without verified parental consent, we will delete that information from our records promptly. If you believe that your minor child may have provided us with personal information, we encourage a parent or guardian to email us at contactus@theleafen.com, and we will take appropriate steps to investigate and remove the information as required.

Parents and legal guardians have the right to review, delete, or refuse further collection of their child's personal information. For assistance with such requests, please reach us at the email address above.

EMAIL MARKETING

At The Leafen, we enjoy keeping you informed about new products, special offers, and updates we think you’ll love. If you’ve opted in to receive marketing emails from us, we may occasionally send you newsletters, promotional materials, or other messages related to our products and services. If at any point you decide you no longer wish to receive these marketing communications, you can easily opt out by clicking the “unsubscribe” link included in the footer of our emails. You can also contact us directly at contactus@theleafen.com to request removal from our marketing list. Please note that even if you choose to unsubscribe from our promotional emails, we may still send you non-marketing communications. These may include messages related to your account, order confirmations, shipping updates, customer service responses, or other transactional or administrative notices. We respect your preferences and aim to give you clear choices in how you want to hear from us.

THIRD PARTY ADVERTISING AND ANALYTICS DISCLAIMER 

To better understand how visitors interact with our website, improve user experience, and tailor our marketing efforts, The Leafen may use third-party tools and technologies such as cookies, pixels, and web beacons. These technologies may gather information on site traffic, user behavior, and ad performance both on and off our website. We may partner with third-party service providers, including but not limited to Google, Meta (Facebook and Instagram), Amazon, Pinterest, and others to support these efforts.

Google Services:

We may use Google Analytics to analyze website traffic and user interactions, and Google Ads to deliver relevant advertising. We have enabled data protection settings such as restricted data processing for compliance. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, and manage your ad preferences through Google’s Ad Settings. To learn more, visit Google’s Privacy Policy. 

Meta (Facebook & Instagram):

We may use Meta Pixel to help us understand how users engage with our website and to measure the effectiveness of ads shown on Facebook and Instagram. We may also use Meta Ads to show you personalized advertising based on your activity. We've enabled Meta’s Limited Data Use feature to enhance privacy protections. You can learn more or manage your preferences through your Meta account settings or by reviewing Meta’s Privacy Policy. 

Amazon Advertising:

We may participate in Amazon’s advertising programs to display interest-based ads to you. These services may use cookies or similar technologies to track your interactions and optimize advertising relevance. Please refer to Amazon’s Privacy Notice to learn more about how your information is handled.

Pinterest Tag and Pinterest Ads

We may use the Pinterest Tag to track conversions and understand how users engage with our content or ads on Pinterest. This helps us improve marketing efforts, deliver more relevant ads, and optimize campaign performance. For more details about how Pinterest collects and uses your information, and to manage your preferences, please visit Pinterest’s Privacy Policy.

Please note that this Privacy Policy applies only to The Leafen’s website and services. It does not cover the data practices of third-party services, platforms, or technologies, which are governed by their own privacy policies. We encourage you to review the privacy policies of these third parties for more information on how your data is collected and used.

DIGITAL ADVERTISING ALLIANCE (DAA) OPT-OUT

We may work with third-party companies, including Google, Instagram, Pinterest, Meta, and others, to deliver tailored advertising to you. If you prefer to opt out of receiving personalized ads, you have the option to do so through the Digital Advertising Alliance (DAA). In the United States, you can manage your ad preferences by visiting the DAA's opt-out page at http://www.aboutads.info/choices/.  Additionally, you can adjust your mobile device settings to opt out of personalized advertising if your device supports it. Please note, opting out through these platforms will prevent you from receiving personalized ads but may not stop all advertising. You may still see general ads that are not tailored to your interests.

THIRD PARTY SITES

Our website may include links to third-party websites or services, such as through direct links, social media buttons (like share or like), or embedded content. These links are provided for your convenience and to help enhance your experience. Please note that once you leave The Leafen website or interact with these third-party features, any information you provide is subject to the privacy policies and practices of the respective third-party site, not this Privacy Policy. We do not control and are not responsible for how those sites collect, use, or share your information, and we do not endorse or make any representations about them. We encourage you to review the privacy policies of any third-party sites or services before providing them with your personal information or engaging in transactions

DATA SECURITY

At The Leafen, protecting your personal information is a priority. We implement reasonable and appropriate physical, technical, and administrative safeguards designed to secure your data from unauthorized access, use, alteration, or disclosure.

These security measures include:

• Secure Socket Layer (SSL) encryption to protect data during transmission.
• Password protection and access controls on our systems.
• Limited access to personal information, restricted only to authorized personnel who need the information to perform their job functions.
• Regular reviews of our security practices and procedures.

Despite our efforts, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We encourage you to take steps on your own to protect your personal information, such as choosing a strong, unique password and keeping your login credentials confidential.

CHANGES TO PRIVACY POLICY

At The Leafen, we may update this Privacy Policy occasionally to reflect changes in our practices, services, or applicable laws. When we make changes, we will revise the "Last Updated" date at the top of this page. Any modifications will take effect once the updated Policy is posted on our website. We encourage you to review this Policy periodically so that you remain informed about how we are protecting your personal information.

CONTACT US:

We value your business and welcome your feedback or concerns. If you have questions about your privacy, please send them to us at contactus@theleafen.com.